Liquid Death
Watch: https://www.youtube.com/watch?v=EeRADNpdKD4 When people think about bottled water, they usually imagine a simple and healthy product. However, the brand Liquid Death changed this ordinary product into something very different. Its popularity surprised many marketing experts. The company was started by Mike Cessario , a musician, skateboarder, and graphic designer. In 2009, he had an idea after watching a music tour where people were drinking water from energy drink cans. He thought water could be marketed like an extreme energy drink. His idea was unusual. Instead of peaceful pictures of mountains and rivers, the cans show a skull and the slogan “Murder Your Thirst.” The design looks more like a heavy metal drink than normal bottled water. At first, many people thought the brand was a joke. The cans looked aggressive and rebellious, and some people believed the drink contained alcohol or energy drinks. In fact, it was only water: either still mountain water or ...