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BACKLASH !

 A backlash occurs when a person, company or institution faces a strong negative reaction to something it has said or done. Social media can accelerate these reactions, turning a local controversy into an international crisis within hours. Some backlashes expose genuine wrongdoing, while others develop because audiences interpret an action as insensitive, dishonest or out of touch. In 2017, Pepsi released an advertisement featuring Kendall Jenner joining a protest and apparently resolving tensions by offering a police officer a can of Pepsi. Critics argued that the advertisement trivialised serious social justice protests by presenting a soft drink as a solution to complex political problems. Pepsi withdrew the advertisement and apologised. In 2018, H&M faced international criticism after advertising a sweatshirt with the words “Coolest Monkey in the Jungle” modelled by a Black child. Many people considered the image racially insensitive. The company apologised, removed the i...

COLDPLAY KISS CAM SCANDAL - HOW A MOMENT WENT VIRAL

 WaTch : https://www.youtube.com/watch?v=oPC3OVQdzFY In July 2025, a video from a Coldplay concert near Boston, Massachusetts, caused a major scandal involving two senior executives at the technology company Astronomer. During the concert, the stadium’s kiss cam showed CEO Andy Byron and Chief People Officer Kristin Cabot standing very close together. When they appeared on the big screen, they tried to hide their faces. Coldplay singer Chris Martin jokingly suggested that they might be secretly dating. The video quickly went viral after viewers recognised the two people as senior company executives. The incident attracted enormous public attention when reports emerged that both executives were married to other people and were having an affair. Online speculation intensified as people discussed their personal lives, professional responsibilities and the possible consequences of their behaviour. The video was shared thousands of times, and the situation became a subject of widespread...

The Streisand Effect: Wed Oct 28

In 2003, American singer and actress Barbra Streisand tried to protect her privacy by suing a photographer who had published an aerial photograph of her Malibu home. The image was part of a larger collection documenting coastal erosion in California. Before the lawsuit, very few people had downloaded the photograph. However, when news of the legal action spread, public curiosity exploded. People who had never been interested in the property suddenly wanted to see it. The attempt to suppress the image had the opposite effect: it attracted far more attention to it. In 2005, technology writer Mike Masnick gave this phenomenon a name: the Streisand Effect. It describes what happens when an attempt to censor or remove information unintentionally makes it more popular. Why does this happen? One explanation is psychological reactance. When people feel that someone is restricting their freedom to access information, they may become even more determined to find it. A private photograph, a contr...

THE STREISAND EFFECT: When Trying to Hide Something Makes It More Famous (B1)

In 2003, American singer and actress Barbra Streisand tried to protect her privacy. She took legal action against a photographer who had published a photo of her house in California. The photo was part of a project about damage to the coast. Before the legal action, very few people had seen it. However, when people heard about the case, they became curious. Many more people wanted to see the photo. Barbra Streisand wanted to make the photo less popular, but the opposite happened. Her actions made it much more famous. In 2005, a writer called Mike Masnick gave this situation a name: the Streisand Effect . It describes what happens when someone tries to hide or remove information but makes more people interested in it. Why does this happen? People do not always like being told what they can or cannot see. When someone tries to stop them from seeing something, they may become even more interested. A photo, video or book that was not very popular can suddenly become famous. The internet ma...

The Streisand Effect: Logicor The ideas, facts, writing, images, video, or music contained inside a book, website,etc...

In 2003, American singer and actress Barbra Streisand tried to protect her privacy by suing a photographer who had published an aerial photograph of her Malibu home. The image was part of a larger collection documenting coastal erosion in California. Before the lawsuit, very few people had downloaded the photograph. However, when news of the legal action spread, public curiosity exploded. People who had never been interested in the property suddenly wanted to see it. The attempt to suppress the image had the opposite effect: it attracted far more attention to it. In 2005, technology writer Mike Masnick gave this phenomenon a name: the Streisand Effect. It describes what happens when an attempt to censor or remove information unintentionally makes it more popular. Why does this happen? One explanation is psychological. When people feel that someone is restricting their freedom to access information, they may become even more determined to find it. A private photograph, a controversial ...