Ronald McDonald is having a change of image
Watch: https://www.youtube.com/watch?v=0WySwn67yEg Ronald McDonald is having a change of image. The mascot clown from the world’s largest fast food chain of restaurants is to become sportier. Ronald will start promoting a more athletic and active lifestyle to kids. TV ads will screen from June 10 with the new look clown wearing a more figure-hugging jumpsuit. In the ads he is overflowing with energy. He juggles fruit, he snowboards with superstar basketball player Yao Ming and plays soccer. The ads are packed with images of energy and fitness. There are juicy looking, fresh strawberries everywhere, but not a hamburger nor a french fry in sight. McDonald’s is trying to abandon traditional images of fries and burgers dripping with cholesterol. It wants to encourage children to get on the move. Jeff Carl, vice-president of global marketing, said: “We felt it more appropriate to expand the discussion to all foods at this point.” He didn’t mention whether the healthful message of ...