The Streissand Effect- When Hiding The Truth Goes Viral : Wedneasday Oct 28
In 2003, American singer and actress Barbra Streisand tried to protect her privacy by suing a photographer who had published an aerial photograph of her Malibu home. The image was part of a larger collection documenting coastal erosion in California. Before the lawsuit, very few people had downloaded the photograph. However, when news of the legal action spread, public curiosity exploded. People who had never been interested in the property suddenly wanted to see it. The attempt to suppress the image had the opposite effect: it attracted far more attention to it. In 2005, technology writer Mike Masnick gave this phenomenon a name: the Streisand Effect. It describes what happens when an attempt to censor or remove information unintentionally makes it more popular. Why does this happen? One explanation is psychological reactance. When people feel that someone is restricting their freedom to access information, they may become even more determined to find it. A private photograph, a contr...