Elon Musk says the shoplifting epidemic is giving him late-stage Roman Empire vibes: ‘America is going full Joker’
Scenes of rampant looting in the heart
of downtown Philadelphia have Elon Musk fearful that America’s social fabric is
unwinding in an orgy of unfettered lawlessness.
At least 20 people were arrested on Tuesday after dozens ransacked
stores belonging to Apple, Lululemon, and Foot Locker. Footage captured by onlookers and
posted to social media showed police officers overwhelmed by thieves pouring
out of stores and fleeing with stolen goods in hand.
The incident highlights the dilemma
brick-and-mortar retailers face as they come to grips with an epidemic of
organized shoplifting. Nowadays even baby formula can be found locked behind
anti-theft plexiglass.
“America is going full Joker,” Musk
posted to his social media platform X on Tuesday.
The 2019 film he referenced stars
Joaquin Phoenix in an Oscar-winning turn as the titular antihero whose actions
inadvertently spark a riot in the city of Gotham, a tinderbox of violent crime
just waiting to go off.
Perhaps more than any fictional work of
late, its portrayal of society coming apart at the seams has come to symbolize
the “late-stage civilization vibes” that Musk claims to feel of late when witnessing
scenes of rampant theft.
Despite a resilient economy and robust
job market, more and more Americans fear the country has reached its cultural
peak and now faces the same fate as the Roman Empire.
There may even be an unhealthy obsession about
Rome, with the subject garnering over 1 billion views on
TikTok.
Musk wasn’t alone in his bleak reaction
to Tuesday’s news even if others viewed the income inequality that
centibillionaires such as himself helped create as part of—if not the root
of—the problem.
“Welcome to late-stage capitalism,”
hacker group Anonymous posted from its official account on
Tuesday.
The ugly scenes coming out of Philadelphia are
symptomatic of a broader trend. Retail theft is a $112-billion-a-year problem,
according to a 2023 retail security survey by the National Retail Federation published
earlier on Tuesday.
“Retailers are seeing unprecedented levels of theft
coupled with rampant crime in their stores, and the situation is only becoming
more dire,” warned senior NRF official David Johnston in an accompanying statement.
Target says theft
is forcing it to close nine stores in four states
Walmart CEO Doug McMillon has argued these added costs arising from looting,
shoplifting, and organized theft either have to be passed on to the customer or
result in some stores simply shutting down.
Rival retailer Target is one of those. On Tuesday it
said it would close nine stores across four states after efforts to clamp down
on theft proved insufficient.
“We invested heavily in strategies to prevent and stop
theft and organized retail crime in our stores, such as adding more security team
members, using third-party guard services, and implementing theft-deterrent
tools across our business,” it said. “Despite our efforts, unfortunately we
continue to face fundamental challenges to operating these stores safely and
successfully.”
Another chain facing this very real possibility,
according to the Wall Street Journal, is Rite Aid, coincidentally
headquartered in Philadelphia. The third largest drugstore provider has
incurred a heavy burden from shoplifting and organized retail theft in urban
areas in recent months.
“We’re looking at literally putting everything behind
showcases to ensure the products are there for customers who want to buy it,”
Andre Persaud, its chief retail officer, told investors last September.
The company did not immediately respond to a request
by Fortune for comment.
This story was originally featured on Fortune.com
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