Glovo: From Startup to Global Controversy (April)

Glovo is a Spanish delivery company that has experienced rapid emergence and global expansion since its founding in Barcelona. Initially launched as a small startup, it quickly achieved dominance. It was founded in 2015 in Barcelona by Oscar Pierre. Initially, the idea was simple yet ambitious: allow users to order anything from their city and have it delivered quickly. This included food, groceries, pharmacy items, and even personal errands.

The company operates through a digital platform that connects customers, businesses, and freelance couriers. These couriers are considered independent workers rather than employees, which has led to significant controversy. Critics argue that this model allows the company to avoid legal responsibilities, raising concerns about exploitation and lack of worker protections.

From a business perspective, Glovo’s model offers clear benefits, such as scalability and reduced labor costs. However, there are also challenges, particularly regarding job security and income stability for couriers. While some workers appreciate the flexibility, others highlight the negative impact of unpredictable earnings and difficult working conditions.

Glovo generates revenue by charging commissions to partner businesses and delivery fees to customers. Its profit model relies heavily on high order volumes and partnerships with restaurants and retailers. These agreements can be beneficial for businesses, increasing visibility and sales, but they may also create dependency and reduce profit margins for smaller establishments.

Despite criticism, the company has had a positive impact in terms of convenience and economic activity. It has created thousands of opportunities for work and enabled businesses to reach a wider customer base. However, regulation in various countries has forced Glovo to reconsider its model.

1. Vocabulary Match  


 Part A
  1. WordDefinition
    1. Founded | A. A system that connects users digitally
    2. Emergence | B. A strong position of control
    3. Dominance | C. Growth or appearance of something new
    4. Errands | D. A topic that causes disagreement
    5. Controversy | E. To start or establish something
    6. Platform | F. A small task or job
    7. Courier | G. Effect or influence of something
    8. Impact | H. A person who delivers goods
    9. Despite | I. In spite of something

    Part B
    1. Exploitation | A. A business agreement
    2. Profit | B. Ability to adapt easily
    3. Commission | C. Rules set by authorities
    4. Partnership | D. Being steady and predictable
    5. Flexibility | E. The act of using someone unfairly
    6. Regulation | F. Money earned after costs
    7. Dependency | G. A percentage paid for a service
    8. Stability | H. Relying too much on something
    9. Highlight | I. To emphasize or draw attention to something

  1. 2. Synonym Match

    1. Rapid   — A. control
    2. Dominance — B. emphasize
    3. Controversy — C. earnings
    4. Impact   — D. fast
    5. Founded  — E. reliance
    6. Exploitation — F. established
    7. Profit   — G. disagreement
    8. Flexibility — H. influence
    9. Dependency — I. adaptability
    10. Highlight — J. unfair use

3. Speaking Discussion 

  • Is Glovo a positive or negative innovation?
  • Should gig workers be employees?
  • Is convenience more important than workers’ rights?

4. Role Play 1: Job Interview  

Scenario:
You are applying to work as a Glovo courier.

Roles:

  • Student: Job applicant
  • Teacher: Glovo recruiter

Tasks:

  • Explain why you want the job
  • Ask about conditions and pay
  • Negotiate terms

5. Role Play 2: Business Negotiation 

Scenario:
A restaurant is considering joining Glovo.

Roles:

  • Student: Restaurant owner
  • Teacher: Glovo sales representative

Tasks:

  • Discuss commission rates
  • Evaluate benefits and risks
  • Decide whether to join

6. Role Play 3: Debate Simulation  

Scenario: Government hearing on gig economy laws

Roles:

  • Student: Government official / worker / CEO (rotate roles)

Tasks:

  • Argue for or against stricter regulation
  • Use vocabulary from the lesson

7. Communication Task: Problem-Solving  

Task:
Glovo is losing public trust. Suggest solutions:

  • Improve worker conditions
  • Maintain profitability
  • Reduce criticism

8. Critical Thinking Activity  

Question:
“Does Glovo empower workers or exploit them?”

Student must:

  • Give arguments on both sides
  • Reach a conclusion

9. Writing Task  

Write 150–180 words:

“Should companies like Glovo be more regulated?”

10.Optional Extension Activities 

  • Compare Glovo with Uber Eats or Deliveroo
  • Create a new “fair gig economy” business model
  • Pitch a better version of Glovo

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