Jaume Roures Llop , founder of Mediapro

Jaume Roures Llop is a well-known figure in the Spanish media landscape. Over several decades, he has been involved in the transformation of television broadcasting and sports media rights in Spain and internationally.

He is one of the key founders of Mediapro, a company that has grown into a major force in global media production. Mediapro specialises in the creation, management, and distribution of audiovisual content, especially live sports events such as football matches.

The company operates at many levels of the media industry. It produces television programs, manages broadcasting rights for sports leagues, and collaborates with international networks to distribute content across multiple platforms, including digital streaming services.

One of Mediapro’s most important contributions has been its innovation in live sports production. It uses advanced technology to deliver high-quality broadcasts to millions of viewers worldwide. This has changed the way audiences experience football and other sports.

Thanks to its international expansion, Mediapro now operates in Europe, the Americas, and other regions. Jaume Roures is often recognised for his strategic vision in building a company that connects media, sport, and technology in a rapidly changing industry.

 2. COMPREHENSION QUESTIONS

  1. What industries has Jaume Roures been involved in?
  2. What is Mediapro specialised in?
  3. What type of content does the company mainly produce?
  4. How does Mediapro distribute its content?
  5. Why is Mediapro considered innovative?
  6. In which regions does the company operate?
3. Vocabulary 
  1. transformation — a new idea or improvement in something
  2. broadcasting rights — a group of people who watch or listen to media
  3. audiovisual — to work together with other people or groups
  4. distribution — watching videos or listening online in real time
  5. streaming — the process of changing something completely
  6. innovation — legal permission to show TV or radio content
  7. expansion — something that uses both sound and images
  8. strategic — the process of giving content to users or markets
  9. collaborate — planned carefully for a future goal
  10. audience — the process of growing into new areas or countries

 4. SYNONYM MATCH

  1. transformation — cooperation
  2. broadcasting rights — viewers
  3. audiovisual — growth
  4. distribution — multimedia
  5. streaming — change
  6. innovation — planned
  7. expansion — delivery
  8. strategic — invention
  9. collaborate — real-time viewing
  10. audience — transmission permissions

 5. SPEAKING ACTIVITY

Discuss in pairs or groups:

  • Why are media rights important in modern football?
  • How has technology changed sports broadcasting?
  • Do you think companies like Mediapro have too much influence? Why or why not?
  • What skills are needed to work in media production?
  • Would you like to work in this industry? Explain your opinion.

6. ROLE-PLAY ACTIVITY

Scenario: International Sports Media Deal

Student A: Director of a media company (like Mediapro)
Student B: Representative of a football league
Student C: Streaming platform manager

Task:

Negotiate a contract to broadcast football matches globally.

Useful language:

  • “We are interested in expanding our coverage…”
  • “The broadcasting rights include…”
  • “We need a long-term agreement.”
  • “What is your proposal?”
  • “Let’s reach a mutual benefit.”
  • “We can increase audience reach through…”

 7. OPTIONAL EXTENSION TASK

Create your own media company:

  • Name
  • Type of content
  • Target audience
  • Countries of operation
  • What makes it unique 

 

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