Apple CEO says Apple Maps was 'big mistake' - Diari Ara

  Outgoing Apple CEO Tim Cook has reflected on his time as head of the tech giant. Mr Cook will bow out as Apple boss in September. He revealed which Apple products he deemed to have been less than perfect. In particular, he singled out Apple Maps as being a "really big mistake". In 2012, he recommended using what he thought were more reliable map apps from Apple's competitors. He said admitting this was a hard thing to do. The original Apple Maps was widely criticised upon its release for guiding drivers to bizarre places due to faulty data and mapping errors. These included non-existent bridges, businesses in the ocean, and fields of wheat shown as airports.


Tim Cook was appointed CEO of Apple in 2011. He succeeded visionary pioneer and co-founder Steve Jobs. During his tenure, Cook transformed Apple from a $350 billion company into a $4 trillion company. It continues to generate enormous profits and growth through products like the iPhone. Cook has ensured Apple's brand represents a superlative lifestyle choice. Today, roughly one out of every five people on Earth uses an Apple device. Apple products are among the most integrated in our lives. Cook revealed that his greatest achievement was the Apple Watch, and its impact on health, fitness, and daily habits. He said: "Apple's greatest contribution will be in the health and wellness area."

1. PAPER MAPS: Students A strongly believe paper maps are better than map apps; Students B strongly believe map apps are better. Change partners again and talk about your conversations.
2. BIG MISTAKES: What big mistakes have you made in these categories?

 

Mistakes

How I Felt

What I Did

Shopping

 

 

 

English

 

 

 

Cooking

 

 

 

Friends

 

 

 

Money

 

 

 

Fashion

 

 

 

3. APPLE: What do you know about these Apple products and put the best at the top.

iOS Apps

·         Apple Music

·         iPad

·         Apple Watch

·         AirPods

·         Vision Pro

·         iPhone

·         iMac

·         Apple TV

4. Vocabulary

    Paragraph 1

      1.

outgoing

a.

To leave or stop something, often politely.

      2.

faulty

b.

Very strange or unusual.

      3.

bow out

c.

Leaving an office of position.

      4.

deemed

d. 

A grass grain used to make flour for bread, pasta, and cakes

      5.

reliable

e.

Thought or decided by people.

      6.

bizarre

f.

Someone or something you can trust.

      7.

wheat

g.

Not working correctly or having a problem.

    Paragraph 2

      8.

appointed

h.

The best or highest in quality.

      9.

succeeded

i.

Chosen for a job or position.

      10.

pioneer

j.

The time someone spends in a job or position.

      11.

tenure

k.

With various parts or aspects linked or coordinated.

      12.

superlative

l.

Took over a job or industry from someone else.

      13.

integrated

m. 

 To make something certain to happen, to guarantee

      14.

ensured

n.

A person who is one of the first to do something.

    5. SYNONYM MATCH: Match the following synonyms from the article.

    1. reflected
    2. revealed
    3. reliable
    4. bizarre
    5. faulty
    6. succeeded
    7. superlative
    8. integrated
    9. achievement
    10. fitness
    1. weird
    2. merged
    3. disclosed
    4. malfunctioning
    5. accomplishment
    6. thought about
    7. well-being
    8. replaced
    9. premier
    10. dependable


    6. Role play: Why is each one of these considered to be a visionary?

    1. Steve Jobs
    2. Elon Musk
    3. Jeff Bezos
    4. Bill Gates
    5. Mark Zuckerberg


    7. Which ones of these technologies had the biggest impact on the way we live:

    1.  The Printing Press
    2. Electricity
    3. The Internet
    4. The Personal Computer
    5. Smartphones
    6. Vaccines
    7. The Automobile
    8. Airplanes
    9. Artificial Intelligence
    10. The Telegraph
    11. The Telephone
    12. Radio
    13. Television
    14. Satellites
    15. Antibiotics

    8. QUESTIONS 

    1. What do you think of the tech company Apple?
    2. Which business leaders do you like and dislike?
    3. What tech giants do you like and dislike?
    4. What do you think of using map apps?
    5. What do you think is the best Apple product?
    6. What do you need to be a great CEO?
    7. When was the last time you admitted making a mistake?
    8. What's the worst tech product you've ever used?
    1. Who do you think are visionaries?
    2. Why do you think the Apple brand is so well liked?
    3. Do you have what it takes to be a CEO?
    4. What do you think of Apple's logo?
    5. What do you think of smart watches?
    6. How does technology affect your health and wellness?
    7. What questions would you like to ask Apple's CEO?

    9. Controversial Discussion Scenarios (Agree or Disagree?)

    Discuss these statements in pairs or small groups. Justify your opinions with examples:

    • “Tech companies are more powerful than governments.”
    • “Admitting mistakes publicly makes a CEO stronger.”
    • “Apple’s success is more about marketing than innovation.”
    • “Big tech companies should be more strictly regulated.”
    • “Privacy is less important than convenience in modern technology.”

    10. Design Your Own Newspaper 

    Create your own newspaper/ magazine:

    Student Task:

    • Define your mission (What problem do you solve?)
    • Name your company
    • Describe your main audience 
    • Explain how your company is different from competitors 
    • Present and defend your company to the class

    11. Scenarios (Journalism Edition: Gossip, Entertainment, Health & Wellness)

    1. 📰 “The Leaked Celebrity Secret” (Privacy vs Public Interest)

    Scenario:
    You receive exclusive information about a celebrity’s private health issue. Publishing it would attract huge attention.

    Student Task:

    • Do you publish the story or respect their privacy?
    • Where is the line between public interest and gossip?
    • Does being famous mean less privacy?

    2. 🎤 “Rumour vs Reality” (Speed vs Accuracy)

    Scenario:
    A viral rumour about a famous actor is spreading online, but it is not fully verified yet.

    Student Task:

    • Do you publish quickly or wait for confirmation?
    • Is it acceptable to report rumours if you label them clearly?
    • How important is being first vs being right?

    3. 💔 “The Breakup Story” (Sensationalism vs Respect)

    Scenario:
    Two major celebrities break up. Editors want a dramatic, emotional headline to boost clicks.

    Student Task:

    • Do you write a sensational story or a respectful one?
    • Should journalists exploit emotional situations?
    • What responsibility do gossip writers have?

    4. 🌿 “Health Trend Hype” (Engagement vs Accuracy)

    Scenario:
    A new wellness trend (diet, detox, or fitness routine) is going viral but lacks strong scientific evidence.

    Student Task:

    • Do you promote it or question it?
    • Should health journalists prioritize facts over popularity?
    • Could publishing it harm readers?

    5. 📸 “Paparazzi Ethics” (Access vs Morality)

    Scenario:
    You are offered exclusive paparazzi photos taken without consent.

    Student Task:

    • Do you publish them?
    • Are paparazzi photos ever justified?
    • Does audience demand make it acceptable?

    6. 💊 “Celebrity Health Advice” (Influence vs Responsibility)

    Scenario:
    A celebrity promotes a controversial health product with no medical backing.

    Student Task:

    • Do you report it as news or challenge it?
    • Should journalists protect readers from misinformation?
    • How much influence do celebrities have on public health?

    7. 🎬 “The Flop Review” (Honesty vs Industry Pressure)

    Scenario:
    A major film backed by powerful studios turns out to be poor quality.

    Student Task:

    • Do you write an honest negative review?
    • Could criticism damage your career?
    • Should entertainment journalists be fully independent?

    8. 🤫 “Anonymous Source” (Trust vs Risk)

    Scenario:
    An insider gives you explosive gossip but refuses to reveal their identity.

    Student Task:

    • Do you trust and publish the story?
    • How do you verify anonymous information?
    • What are the risks of getting it wrong?

    9. 📱 “Clickbait Pressure” (Traffic vs Integrity)

    Scenario:
    Your editor pushes for clickbait headlines to increase readership.

    Student Task:

    • Do you follow orders or maintain journalistic integrity?
    • Is clickbait always unethical?
    • What matters more: truth or traffic?

    10. 🧠 “Mental Health Story” (Awareness vs Sensitivity)

    Scenario:
    A celebrity publicly discusses their mental health struggles.

    Student Task:

    • How do you report it responsibly?
    • Should you include personal details?
    • Can such stories help reduce stigma?

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