Big Mistake

 Tim Cook is the outgoing CEO of Apple. He will bow out of his job in September. He recently reflected on his time at the company and revealed some of his mistakes.

One big mistake was Apple Maps. He said the app was not reliable and had faulty information. Some results were very bizarre. For example, it showed roads that didn’t exist and fields of wheat as airports. Tim Cook said it was difficult to admit this mistake.

Tim Cook was appointed CEO in 2011 after Steve Jobs. He succeeded Jobs and started his tenure as leader of Apple. Jobs was a pioneer in technology, and Cook continued to grow the company.

Today, Apple products are well known because they are integrated and work well together. Cook ensured the company stayed successful. He said his biggest achievement was the Apple Watch, which helps people improve their fitness and health.

🧠 COMPREHENSION  

  1. When will Tim Cook leave Apple?
  2. What mistake did he talk about?
  3. Why was Apple Maps a problem?
  4. Who did Tim Cook succeed?
  5. What is his biggest achievement?
  6. How do Apple products work together?

📚 VOCABULARY MATCH  

Paragraph 1

  1. outgoing — something you can trust
  2. bow out — a plant used to make bread
  3. reliable — to leave a position
  4. bizarre — leaving a job
  5. faulty — strange or unusual
  6. wheat — not working correctly

Paragraph 2

  1. appointed — time in a job
  2. succeeded — chosen for a job
  3. tenure — made something certain
  4. pioneer — replaced someone
  5. integrated — first person to do something new
  6. ensured — working together as one system

🔄 SYNONYM MATCH 

  1. reflected — dependable
  2. revealed — strange
  3. reliable — thought about
  4. bizarre — success
  5. faulty — told / showed
  6. succeeded — healthy body
  7. achievement — replaced
  8. fitness — broken

6. Role play: Why is each one of these considered to be a visionary?

  1. Steve Jobs
  2. Elon Musk
  3. Jeff Bezos
  4. Bill Gates
  5. Mark Zuckerberg


7. Which ones of these technologies had the biggest impact on the way we live:

  1.  The Printing Press
  2. Electricity
  3. The Internet
  4. The Personal Computer
  5. Smartphones
  6. Vaccines
  7. The Automobile
  8. Airplanes
  9. Artificial Intelligence
  10. The Telegraph
  11. The Telephone
  12. Radio
  13. Television
  14. Satellites
  15. Antibiotics

8. QUESTIONS 

  1. What do you think of the tech company Apple?
  2. Which business leaders do you like and dislike?
  3. What tech giants do you like and dislike?
  4. What do you think of using map apps?
  5. What do you think is the best Apple product?
  6. What do you need to be a great CEO?
  7. When was the last time you admitted making a mistake?
  8. What's the worst tech product you've ever used?
  1. Who do you think are visionaries?
  2. Why do you think the Apple brand is so well liked?
  3. Do you have what it takes to be a CEO?
  4. What do you think of Apple's logo?
  5. What do you think of smart watches?
  6. How does technology affect your health and wellness?
  7. What questions would you like to ask Apple's CEO?

9. Controversial Discussion Scenarios (Agree or Disagree?)

Discuss these statements in pairs or small groups. Justify your opinions with examples:

  • “Tech companies are more powerful than governments.”
  • “Admitting mistakes publicly makes a CEO stronger.”
  • “Apple’s success is more about marketing than innovation.”
  • “Big tech companies should be more strictly regulated.”
  • “Privacy is less important than convenience in modern technology.”

10. Design a Tech Company

Create your own tech company inspired by Apple.

Student Task:

  • Define your mission (What problem do you solve?)
  • Name your company
  • Describe your main product
  • Explain how your company is different from competitors like Apple or Google
  • Present and defend your company to the class

11. BIG MISTAKES: What big mistakes have you made in these categories?

 

Mistakes

How I Felt

What I Did

Shopping

 

 

 

English

 

 

 

Cooking

 

 

 

Friends

 

 

 

Money

 

 

 

Fashion

 

 

 

12. APPLE: What do you know about these Apple products and put the best at the top.

iOS Apps

·         Apple Music

·         iPad

·         Apple Watch

·         AirPods

·         Vision Pro

·         iPhone

·         iMac

·         Apple TV

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